American Express introduced Small Business Saturday four years ago to help mom-and-pop-type stores battle the retail giants who were cleaning up on Black Friday.
They wanted small businesses to get their share on the big weekend that launched the holiday shopping season.
Small Business Saturday (SBS) has grown since 2010, and, according to American Express, produced $5.7 billion for small business owners in 2013 alone.
Local merchants are gearing up for this year's SBS with a number of special sales and events, promoted with the help of the Brush Valley Regional Chamber of Commerce.
"Last year was the chamber's first year organizing the event for downtown Shamokin," said Whitney Fetterman, executive director. "It was very well received. This year, we opened it up to our entire coverage area."
Shamokin storefront
The chamber has produced a list of vendors in the Shamokin/Coal Township-Mount Carmel area that are participating. (See separate story.)
SBS in Shamokin, in fact, will have its own storefront, open that day only, Saturday, Nov. 29, in the former coffee shop next to Susquehanna Bank on Independence Street. The same building was used as Shamokin's 150th anniversary headquarters earlier this year.
About 15 vendors will offer crafts, jewelry, crocheted items, purses and home party goods from Scentsy, Mary Kay, Younique, Primitive Crafts and others at the site from 8:30 a.m. to 1 p.m.
All start small
Sherri Shebelsky, owner of Bader's Furniture, Sunbury (Route 61) and North Liberty Street, Shamokin, is looking forward to greeting everyone on Saturday.
"We are going to have some treats available. It will give us a chance to see our old customers and catch up with them," she said.
Bader's was founded in 1890, and Shebelsky's family has operated it since 1953. She said Bader's realizes the importance of shopping local.
"Every business in America started as a small business, so it is important to support them and the people that run them," she said. "If we don't, we are not doing our part to keep the American spirit of enterprise going."
She practices what she preaches, doing her commerce in the downtown rather than at a mall or a big-box store.
"As part of the Rotary Club, shopping local gives me a chance to network with fellow business owners to tell them about the club. We've gotten a few new members that way," Shebelsky said.
She said customers within a 25-mile radius are "the key to us staying in business."
As far as sales, there will be a number of specials at Bader's on SBS, Shebelsky said, including on smaller items, but also on La-Z-Boy recliners.
"Many things you will be able to take home that day," she said.
But if you're haul requires hauling, Bader's will be sure you'll have it in time for the holidays, Shebelsky said.
'A role' in Mount Carmel
Academy Sports Center, Schicchitano's Ace Hardware, Matlow's, and Catino Vino are among the Mount Carmel businesses participating in Small Business Saturday, said Academy's Cathy Besser.
"We are going to have some specials here in the store and there will be something here for people to munch on," she said.
For Besser, this shopping season will be the first without her mother, Cathy Welker, who died earlier this year. Welker was praised as a champion for the downtown shopping district.
"She gave me the role to take over," Besser said.
She hopes area shoppers get behind the Small Business Saturday concept, saying she doesn't think it has caught on like in other areas.
"If it wasn't for small businesses, we don't know where our towns would be today," she said. "We are the ones who pay the taxes here and the first that people come to for donations when they are trying to raise funds for their organizations."
Sweetening the pot
American Express is also sweetening the pot for its cardholders. Those who register at www.ShopSmall.com can receive a $30 statement credit for spending over $30 at qualifying small businesses on Nov. 29.
"Small Business Saturday isn't just about showcasing your product or service, it's about supporting your community and remembering to shop small and local during the holiday season," Fetterman said. "I look forward to seeing our community shopping locally that day and I wish all of the businesses the best of luck."